Luciano Azum is a dynamic, proactive, and influential leader with 20 years of experience in Direct-to-Consumer product industry in Latin America.

During his career with Tupperware Brands, Luciano served as Sales Vice President in Brazil, President of Tupperware Mexico, Area Vice President Latin America, and Regional President Mexico.

He has proven experience in growing business units through the creation and the implementation of innovative strategies and by developing high-performance multifunctional and multicultural teams. Luciano is goal-oriented and a problem-solver with outstanding execution skills and a consistent record of exceeding organizational objectives.

Luciano has collaborated with Club de Niños y Niñas de Mexico since 2012. In 2015, he became a board member of the organization.